Sociology and Triple Bottom Line Essay - 659 Words

Augusta Kamara, ENTR/MNGT 321 Section 002 1. It is appropriate to consider Envirofit to be a social enterprise because their main focus is innovation, risk taking, and large-scale transformation to solve social problems. Envirofit is doing so by bringing sustainable clean energy solution to solve health and energy challenges on a global level at the lowest possible cost. They are combining resources while exploring and exploiting opportunities to create social value by stimulating social change or meeting social needs. They are meeting the needs of the present without compromising the ability of future generations to meet that need. In this case the need is clean air. Envirofit’s approach to shared value is to make a difference by†¦show more content†¦It would be challenging to come up with a business model that would meet their triple bottom line objectives, allow for scalability, and provide the ability to raise start-up capital. The factors that they need to take into consideration include: the market, the customer, and the competition. 3. One of the biggest obstacles to be overcome would be developing a business model that would enable them to sell to customers in base of the pyramid markets and meet their triple bottom line objectives. Finding a way that motorcycle drivers could afford the projected price of the kit ($220), which is a significant money to the drivers because they make less than five dollars a day, little money saved, and little access to commercial credit. They would also need to learn the market, manufacturing, finance, regulatory, and cultural issues that the venture would face. Another obstacle is to provide a kit that would be commercially available, durable, and reliable. It also needs to have less power draw on the motorcycle and easy and inexpensive to install. 4. If I was offered the opportunity to join the venture as one of its key members, I would evaluate the long term impact of the venture. If it’s something that has the potential to make significant changes in the environment especially in third-world countries, I would definitely accept the offer. From what I read, it all soundsShow MoreRelatedEthical Communication Citizenship1336 Words   |  6 Pagesbusiness decisions. There are three major requirements a community has of a corporation, these three ethical responsibilities (social, economic and environmental) have been categorised into something known as the triple bottom line (Demetrious 2004). Corporations who obey the triple bottom line tend to have a better public image, a more harmonious relationship with the consumer and a stronger return for their shareholders. 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